NEWS7 December 2020

Savanta launches market intelligence tool

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UK – Market research consultancy Savanta has released a new market intelligence tool for the finance, charity, retail, drinks and ‘eating out’ sectors. 

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‘BrandVue Essentials’ will allow users to access six months of consumer trend data across the five sectors, featuring more than 6,000 brands.

The data on the tool includes access to customer experience and net promoter score benchmarks, multi-point brand health data, price points, frequency and spend data, sector trends and advertising effectiveness data.

The tool comes in three separate packages: brand health packs, focused on brand perceptions; customer retention packs, focused on concumer behaviour and experience; and pitch packs, looking at impact data.

Julian Dailly, executive vice-president consumer insight and strategy at Savanta, said: “BrandVue Essentials helps businesses who are missing a key piece of information to move forward.

“Whether it’s a very specific data point, such as a brand’s NPS score amongst millennials, or the frequency families consider a new credit card, it delivers a quick, simple and cost-effective way to get hard-to-find consumer research datasets.”