NEWS18 June 2009

Satmetrix appoints new chief operating officer

North America People

US— Customer loyalty agency Satmetrix has appointed David Cooper as chief operating officer and chief financial officer.

Before joining the company he led finance teams at, Agilent Technologies, QRS, AvantGo, PowerBar, Edison Brothers Stores, Del Monte Fresh Produce, and Dole Food Company.

Satmetrix CEO Richard Owen said: “David’s experience will be invaluable in supporting our global operating model and helping to lead the company forward.”

The firm is best-known for developing the Net Promoter Score, which measures customer loyalty by asking how likely a person is to recommend a company to a friend.