NEWS1 August 2011

Sands Research and Brain Intelligence in neuro partnership

Asia Pacific New business

US/CHINA— Neuromarketing agency Sands Research has struck a deal with Chinese counterpart Brain Intelligence Neuro-Consultancy (BI) to offer their services to clients around the world.

BI and Sands will work together to provide neuromarketing services in China and Hong Kong while BI clients looking to expand beyond China will be offered Sands’ services.

Sands president Ron Wright said: “We are pleased to announce this alliance with Brain Intelligence and offer our clients local expertise in a market of tremendous consumer growth.”

Brain Intelligence founder and general manager Ruihong Tang added: “By joining with Sands Research we can now provide our respective clients unmatched capabilities in the Asia Pacific region, the US, Europe, the Middle East and other target markets.”

The firms’ first joint project will be for a major consumer goods company in China, they said.