NEWS30 May 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Former ICM Group chairman Justin Sampson has been appointed CEO of TV ratings body Barb, replacing Bjarne Thelin.
Sampson is a former UK MD of AGB Nielsen, during which time the company was Barb’s research panel provider (it has since been replaced by Kantar Media), while before that he was director of customer relations for broadcaster ITV and managing director of the Radio Advertising Bureau.
He joins the organisation in August on a project basis to work with Thelin on several initiatives to deploy new measurement technology and data sources to measure changing audience behaviour. He’ll replace Thelin officially on 1 November.
Sampson said: “Viewers have a wide array of choices for how and when they watch their favourite programmes thanks to digital developments, while businesses have more and more data on patterns of behaviour. The challenge for Barb is to maintain its gold standard television audience measurement regardless of the platforms and devices used by viewers.”
He left ICM in February when his role was scrapped by parent company Creston in what was described as a cost-saving restructure. Thelin announced his resignation the same month.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director (RM&rsquos will also be considered) – Mixed Methods – Social Research
£40,000 – 55,000 + bens
Resources Group
Client Lead Director – Digital Insights Consultancy
c. £100,000 plus uncapped bonus
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments