Salomon hands social monitoring task to 1000heads
Salomon’s digital marketing manager Anssi Mäkelä said the company was trying to understand what consumers think “as they think it” so it could respond quickly to what they want.
“Social insight allows us to do just that,” he said. “Put simply, traditional marketing insight is simply no longer enough. Our business is about performance and that’s what we want to embody for our customers.”
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