NEWS21 January 2016

Sagaci Research broadens African reach

Middle East and Africa News

AFRICA — Pan-African research firm Sagaci Research has opened three new offices, in Ivory Coast, Chad and Algeria.  

The new openings mean the company, which was founded in 2012 by former consultants from the Boston Consulting Group, now has 10 locations across the continent. Other office locations include Angola, Egypt, Ghana, Nigeria, Chad, Kenya and Tanzania. 

The Ivory Coast office in Abidjan is Sagaci Research’s first base in Western francophone Africa; the Chad office in N'Djamena is its first in Central Africa, and the Algeria office in Algiers is its first in the Maghreb region. 

“We believe it is the time now to establish an on-the-ground presence in Ivory Coast, Chad and Algeria given how active our clients are in the country," said Julien Garcier, managing director at Sagaci Research.

"Being the first, or one of the first, international market research players active in these countries is something we are proud of and we hope to be a trustful partner supporting the overall economic development of these countries.”