Krealinks runs a gamification system that allows managers to identify top contributors in online communities based on the quality and quantity of content created.

The integration of Rybbon’s points-to-rewards with Krealinks’ community management platform will enable community managers to use automated digital rewards as incentives for users to post better-quality material in a greater quantity.

The rewards include e-gift cards from top brands like Amazon, prepaid Visa and Mastercard rewards, and e-donations. The rewards are tailored to the member’s country.

Jignesh Shah, chief executive at Rybbon, said: “We’re proud to bring our points-to-rewards capability to the Krealinks platform. Points-based rewards are an effective tool to engage community members in a scalable way.”

Rigaud, chief executive of Krealinks, said: “The online communities market has been growing steadily for 10 years and has accelerated considerably since the Covid-19 crisis, thus becoming an essential tool for customer expereince management and making quick marketing decisions.”