NEWS23 June 2015

Ruby Cha Cha UK rebrands

News UK

UK — Four years after opening in the UK, the boutique research, planning and insight agency Ruby Cha Cha has rebranded to kubi kalloo.


The rebrand was prompted by the Australian license for the Ruby Cha Cha name expiring.

CEO Kristin Hickey (pictured) said the agency had doubled in size since it formed, and added new international business and clients including Estee Lauder, Telefonica, Coca-Cola, PepsiCo, Visit England, Visit Scotland and Visit Wales to its portfolio.

Hickey, with a core leadership team including Hetta Bramley, director of insights & planning and general manager Suzi Uprichard will continue to lead the development of the agency which is moving offices to Shoreditch, London.

“We are actively adding to our network of kubi kalloo-accredited partners in 35 markets around the world, including some of the best online and mobile data collection agencies, ethnographers, qualitative moderators, online scripters and technology partners,” said Hickey.