The partnership will provide clients with RSMB’s data modelling capabilities matched with Streamhub’s multi dataset analytics and activation platform.

The initial focus of the partnership will be to develop incremental reach calculations for clients to allow reporting of the reach delivered by streaming services over and above the reach of linear TV.

The partnership will initially focus on Japan, but key modules will be available in all markets internationally.

Chris Mundy, chief executive at RSMB, said: “RSMB has a successful track record in managing data integrations and calculation of currency metrics.

“Partnering with Streamhub allows us to operationalise these measurement solutions more quickly, in more markets.”

Akihiro Tsuchiya, chief executive at Streamhub, said: “We are excited to see our audience analytics product move into cross-platform measurement, bringing together our two strengths: managing complex streaming data and handling currency-grade panel data to service both TV and streaming advertising opportunities.”