Round three under way in Sunbeam vs Nielsen TV ratings dispute

US— Sunbeam Television has filed a second amended anti-trust complaint against Nielsen, following the part-dismissal of its previous complaint earlier this month.

The broadcaster’s case centres on the allegation that the introduction of Nielsen’s local people meter (LPM) technology as the TV measurement tool for the Miami/Fort Lauderdale market has harmed its viewing figures – costing it more than $1m each month in lost advertising revenue.

Sunbeam claims Nielsen used its position as a “monopoly” to force LPMs on the market, despite objections from TV companies.

The ratings giant has strongly denied the charges since the original lawsuit was filed in May 2009, saying at the time that the case was “utterly without merit”. Sunbeam’s first complaint was dismissed, amended and re-filed in September.

Nielsen has been given a deadline of 8 February to respond to the most recent complaint.

  • In other news: the managing director of AGB Nielsen Turkey, Craig Johnson, appeared in court earlier this week to plead not guilty to claims brought by state broadcaster TRT that its business had been financially harmed by an alleged leak of information about TV ratings panel members. Speaking after the hearing, Johnson said TRT was yet to produce any documents or evidence to support the allegations. He said his co-accused, the president and auditor of TIAK, the joint industry committee for TV audience measurement, also pleaded not guilty. The next court date has been set for 23 February.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts