Rocket Fuel signs up for Nielsen purchase data
Under the terms of the agreement Rocket Fuel will use Nielsen’s offline sales data to create model groups of consumers with specific brand affinities. The advertising agency will then identify “lookalike” consumers online that advertisers can target.
Rocket Fuel CEO George John (pictured) said: “Our first major campaign with a well-known toothpaste brand clearly showed the value of using Nielsen data to reach desired audiences. We look forward to helping more brands optimise the way they reach real-world shoppers.
“With the Nielsen data we fill a huge gap for many brand marketers who want to go beyond reaching clickers to finding the people that actually walk into stores and buy their products.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments