Rise Interactive acquires SimpleRelevance

The acquisition is intended to enhance Rise’s cross-channel personalisation capabilities by allowing the use of machine learning and predictive analytics.

SimpleRelevance was founded in March 2011.

“We’ve watched SimpleRelevance achieve amazing results for leading brands throughout the years, including for some of our own clients,” said Jon Morris, founder and CEO of Rise Interactive. “The company’s expertise will be an outstanding asset to our clients and our growing cross-channel personalisation capabilities.

“It’s a natural fit for us to join forces, and we couldn’t be more excited to welcome SimpleRevelance to our team.”