The partnership will see ResearchBods use online surveys to gather insights into the lifestyles and opinions of the magazine’s readers. Findings will be used to inform the look and feel of the magazine, as well as measuring advertising impact across print and digital platforms and providing research opportunities for brand partners.

Surveys will be designed to reflect the HELLO! brand.

“I’m really excited about the appointment of ResearchBods,” said Laura Phillips, HELLO!’s head of insight. “While we’ve managed online surveys in-house previously, we took the decision to work with an external agency to improve the look and feel of our surveys, along with the processes of data collection and analysis.

“After seeing examples of ResearchBods’ work, and how they create surveys that are pleasing to the eye, and more importantly make you want to fill them in, we knew they were the agency we wanted to partner with.”