NEWS5 February 2020

ResearchBods appoints head of media research

Media News People UK

UK – Strat7 Group’s customer data and intelligence agency, ResearchBods, has appointed Frances Revel to the newly created role of head of media research.

Revel (pictured) has 10 years’ experience within research, most recently at the7stars where she was insight team lead. She has also held insight roles at MediaCom and OMD UK.

At ResearchBods she will work directly with key media clients and support the business in developing and rolling out its media solutions offering.

ResearchBods works with clients including ITV, The Telegraph Group and DMG providing branded insight communities, as well as working with agencies and brands on campaign effectiveness and other media evaluation work.

Revel will report into Emily Rutter, head of client services. 

Robin Hilton, co-founder & director at ResearchBods, said: “We’re finding that our clients are requiring us to provide wider skill sets outside the traditional market research talent pool. Frances’ experience and knowledge will help us to improve our offering to existing clients, as well as use emerging technologies and methods across the business.”

@RESEARCH LIVE

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