In his new role, Pacheco (pictured) will support the company’s quantitative work, and he has a background in healthcare research.

He previously worked for Kantar Canada, where he spent 25 years, most recently as a senior vice-president customer experience leader.

Jim Peterson, managing director of Research Strategy Group, said: “Our clients will benefit from Paul’s leadership and client service strengths, as he adds another layer of expertise to the company.”