This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS25 March 2010

Research Panel Asia launches in South Korea

Asia Pacific

SOUTH KOREA— Research Panel Asia’s South Korean subsidiary has started recruitment activty for a new online panel service in the country.

Headed by president Shogo Nakazato, Research Panel Korea aims to recruit 100,000 members in its first year.

The firm has struck a deal with online shopping mall Interpark that will allow panel members to convert panel points into cash which they can spend at the website.

Nakazato said: “It is really exciting to have this opportunity of developing a high-quality and high-performance online panel in Korea. We believe only a useful online service will produce a good online research product, as we successfully developed panels in Japan and China, and will keep that approach in Korea as well.

“Our agreement with, for a point exchange and panel building, is a huge achievement for us to start with from the said policy, and we will continue our effort to add more and more partners for a better panel and a better service for our panelists.”