Netherlands-based DMA-Institute is a digital media measurement company giving online transparency for global advertisers, publishers, agency groups, research firms and consulting firms. As well as automated media and effect measurement, it offers advanced business intelligence scorecarding and reporting for media and marketing clients.

Its technology allows marketers, advertisers and publishers to measure and validate active measurement (research) as well as passive measurement (viewability, reach, audience) across online display and video formats, social media advertising, branded content and in-app formats.

Research Now SSI said DMA-Institute’s technology would complement its cross-media ADimension® solution. 

The details of the deal were not revealed.

Gary Laben (pictured), CEO of Research Now SSI, said: “Our customers will gain clarity about complex digital data to be more strategic. Marketing and advertising are at a major inflection point, moving beyond a focus on aggregating data to more precise and reliable data.”

Marcel Vogels, co-founder of DMA-Institute, added: “Connecting our platforms to validate audiences at scale based on Research Now SSI’s data effectively creates a new global standard for online media measurement, audience verification, and performance validation.”