NEWS21 June 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS21 June 2018
US – Research and data company Research Now SSI has partnered with voter data firm Catalist as it looks to improve campaign insights and geo-political targeting.
The partnership links Catalist’s behavioural and modelled variables with Research Now SSI’s first-party data and survey capabilities. It will allow pollsters, political action committees, public opinion groups and non-profits to poll panel members via online and computer-assisted telephone interviewing (CATI).
Catalist’s database is built on election board data from across the US, supplemented by third-party commercial, census, and speciality data.
Jared Schiers, senior vice-president, product development at Research Now SSI, said: “Customers can drill down to explore congressional districts and other more local geographic boundaries to improve geo-political targeting. This data will help pollsters to gain meaningful insights around candidate perception, voter turnout, and key campaign issues, from voter history to hobbies and interests.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager – Leisure, Hospitality & Tourism Clients – Brand Consultancy
£40,000–£45,000 + benefits
Differentology
Market Research Creative Internship – Summer Placement
You will be paid £10.42 per hour
Hasson Associates
Associate Research Director
£40000–65000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments