NEWS24 July 2015

Research Now launches US voter panel

News North America

US — Research Now has launched a new panel to capture American voters’ perceptions.


The new panel offers insight into political trends such as candidate perception, voter turnout and key campaign issues, as well as insight into the perceptions of the millennial generation.

The new panel consists of 600,000 profiled, verified voters from every state and US congressional district. This includes around 70,000 millennials.

“Voters are harder to reach via traditional phone sampling methods, especially with stiffer FCC regulations,” said Melanie Courtright, lead methodologist and executive vice president of client services for Research Now.

“Notable inaccuracies in recent election predictions have proven the need to reach all audiences, including mobile responders and millennials, in order to accurately forecast results. Our political panel can help researchers better understand these hard-to-reach audiences who are critical to election outcomes.”