NEWS30 September 2013

Research Now launches behaviour-targeted surveys

Data analytics North America

US — Digital data collection firm Research Now has launched a tool that allows researchers to target members of its US research panel for surveys based on online behaviour.

Behaviorally Targeted Surveys enables researchers to target members of Research Now’s US research panel for surveys based on their online behavior and lets clients reach their target audience based not only on what they say, but also on what they do online.

Eric Sandberg, vice-president of Research Now Digital, said: “We are in a unique position to provide our clients with the ability to better target intenders, and deploy a survey to those in the market to purchase particular goods or services. We can then supplement this data with the demographic and psychographic profile information that our clients more traditionally use, providing a more holistic view of their target group.”