NEWS23 January 2015

Repucom hires Callay to lead on media research and content

Europe People

FRANCE — Sports marketing research firm Repucom has hired Alexandre Callay as global director, Media Research and Content.

Cally (pictured) joins from Mediametrie, where he was key accounts director. He has also served as Eurodata TV’s worldwide director.

In his new role, he will provide guidance on sourcing TV ratings and more general media metrics for Repucom and its clients. He will also be responsible for developing new services for sport and non sport related clients.

Callay will initially be based in Paris.

  • Repucom has also announced a restructuring of its European business operations. Current president Europe Marcel Cordes is to leave the company by the end of this month, and the various European businesses of Repucom will be realigned into a single business unit.