RepTrak acquired by private equity firm
The acquisition will help RepTrak expand its market position and focus on initiatives including strategic partnerships, artificial intelligence and in-platform user experience.
RepTrak is based in Boston and was founded in 2004, and is a provider of reputation data and insights.
Mark Sonders, chief executive officer at RepTrak, said: “This partnership with Periscope represents an exciting milestone for us. With their support, we’re well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients.
“This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments