The agreement will focus on analysing audience behaviours and attitudes on video content, with Re Data providing respondent recruitment to support Latitude’s video feedback platform Lumière.

The partnership allows media and video content companies to gain feedback and consumer reactions from live, long-form or advertising video content.

Steve Mushkin, founder of Latitude, said: “Our studies are inherently complex, dealing with different kinds of content, different types of clients and different types of study outcomes.

“When we initially began working with Rep Data, we hoped to access higher quality respondents to deliver higher quality data for our clients.”