NEWS11 June 2013

Rentrak wins contract with 210 Digital Media

New business North America

US — Media measurer Rentrak has won a contract to supply audience viewing metrics for paid video-on-demand content provider 210 Digital Media.

210 Digital Media, which produces and distributes digital programming to cable, satellite and broadcast companies worldwide, will use Rentrak’s OnDemand Essentials to measure and report on-demand viewing.

“210 Digital Media’s commitment to using best-of-breed technology led us to Rentrak’s suite of video-on-demand metrics,” said Vincent Anelle, president of 210 Digital Media. “Rentrak’s OnDemand Essentials tools have provided us with the competitive business intelligence needed to nimbly adapt our schedule to satisfy our rapidly fluctuating consumer preferences.”