Rentrak takes the temperature for The Weather Channel

The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”