NEWS15 August 2013

Rentrak takes the temperature for The Weather Channel

New business North America

US — The Weather Channel has hired Rentral to provide ratings and audience sentiment for the network.

The station will use Rentrak’s TV Essentials to provide TV ratings and audience measurement knowledge at a national and local level as it looks to grow and expand its content offerings.

Senior vice president, strategic research & consumer insights, at The Weather Company Indira Venkat said: “We are exited about this partnership and looking ahead to a deeper understanding of the impact of The Weather Channel’s programming and marketing strategies.”