Rentrak signs Annalect deal, bids chairman farewell
Data will be used by Annalect and Omnicom companies OMD and PHD to augment internal client analytics for the planning and buying of television.
Meanwhile, Rentrak has said that its chairman and former CEO Paul Rosenbaum is to retire and will stand down at the firm’s upcoming annual meeting of shareholders.
Vice-chairman Brent Rosenthal will replace him and CEO Bill Livek takes on the additional role of vice-chairman.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
_crop[crop:592x444+0+0;h:250;q:75;id:3094383].jpg)
0 Comments