NEWS21 March 2011

Rentrak boss Livek ups stake in company

Financials New business North America

US— Rentrak CEO Blll Livek has spent more than a quarter of a million dollars on shares in the television audience measurement company.

Livek (pictured) bought just over 12,000 shares on the open market for approximately $280,000, bringing his level of stock ownership up to 97,384 shares, or just under 1%.

Meanwhile, the Documentary Channel has signed up to receive ratings figures from Rentrak’s TV Essentials audience measurement service.

The Documentary Channel will receive figures from all 210 US television markets through the deal, which it will use to gain insight into viewer behaviour.