NEWS7 October 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Media measurement company Rentrak has announced the launch of its new service reporting syndicated programming at a national level.
Rentrak was recently acquired by former rival comScore.
Its new service will report national ratings and impressions for live, C3 and C7 metrics for total households as well as automotive purchasing, retailer spend, credit worthiness and political audiences based on daily reporting from all 210 markets.
“In the competitive marketplace of content development, creation, distribution and ad revenue generation, having precise measurement is essential for success,” said Rentrak’s president of National Television, Chris Wilson.
“Rentrak proudly announces the launch of our syndication service, which will provide the industry’s largest landscape of advanced demographics which will open up new advertising verticals for the syndication media market.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
MRS publishes cost-of-living guide for market researchers https://t.co/d8TQy0i9uz #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director – Quant – Brand & Comms
£53000–57000
Hasson Associates
Business Development Director
£85000–90000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @researchlive: MRS publishes cost-of-living guide for market researchers https://t.co/d8TQy0i9uz #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments