NEWS23 July 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 July 2015
Asia Pacific Europe Latin America Middle East and Africa News North America UK
GLOBAL — Shoppers’ attention towards paid media for new product information is declining, according to research from Nielsen.
While 52% of global respondents cited TV ads as a top source of new product awareness — the second highest of the 20 sources reviewed — this has seen a decline of 11% since 2012. Similarly, seven of the nine paid media sources included in the survey (of 30,000 consumers in 60 countries) stayed flat or declined in the three-year period. The only paid advertising sources that saw an increase in importance (of 1%) were internet ads and video sharing websites.
Conversely, the influence of social media postings rose by 11% to 26% in the same three-year period, while active internet searching rose by 5% to 44%.
“Media fragmentation is largely the cause for the decline in the reliance on TV as a top source for new product awareness,” said Rob Wengel, senior vice president and managing director of Nielsen Innovation in the U.S.
“While TV offers the widest audience reach, a multi-media approach is necessary to connect with consumers at all touch points.”
More information can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qual / Quant Associate Director – Financial
£50,000–£65,000 + Excellent Benefits
Spalding Goobey Associates
Research Analyst – North Africa
£27,000–£32,000 p.a. (depending on experience)
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments