NEWS14 February 2011

Relaunch for ECGlobal’s US Hispanics panel

North America

US— ECGlobalPanel has relaunched its research panel of US Hispanics after a two-and-a-half year hiatus, during which time it focused on the development of its Latin American panel.

Since January the firm has recruited 10,000 new members, focused on bilingual and Spanish-dominant US Hispanics.

“The potential for this sector is huge,” says business development manager Natalie Lebron. “Many other companies have not been successful in harnessing a strong Spanish-dominant sector, which is why we have recruited so aggressively.”

By the summer eCGlobal expects its US Hispanics panel to reach at least 30,000 active members.