Relaunch for ECGlobal’s US Hispanics panel
Since January the firm has recruited 10,000 new members, focused on bilingual and Spanish-dominant US Hispanics.
“The potential for this sector is huge,” says business development manager Natalie Lebron. “Many other companies have not been successful in harnessing a strong Spanish-dominant sector, which is why we have recruited so aggressively.”
By the summer eCGlobal expects its US Hispanics panel to reach at least 30,000 active members.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments