NEWS8 May 2012

ReInvention taps Imperium for anti-fraud research tech

North America Technology

US— Sampling and data collection firm reInvention has signed up to use Imperium’s digital fingerprinting and respondent validation technologies, RelevantID and Verity.

RelevantID gathers data points from respondents’ computers which form the basis of a unique digital fingerprint for each machine. This fingerprint can then be used to make sure the same machine is not used to take the same survey more than once, or too many surveys in a short space of time.

Verity, meanwhile, works by checking a respondent’s self-reported information against public databases to ensure they are who they say they are.

ReInvention was launched in February by former Greenfield Online executives Hugh Davis and Keith Price (pictured).