NEWS25 March 2013

Realeyes completes A-round funding for social media measurement

Financials UK

UK — Emotion-based measurement technology company Realeyes has completed a $3.2m A round investment.

Funded by Entrepreneurs Fund and SmartCap, this latest round brings the total financed raised by Realeyes to over $4.6m.

Realeyes measures facial expressions and quantifies people’s emotional reactions through standard video devise such as webcams and in-store cameras and this latest investment enables Realeyes to push towards ‘Big Data’ applications through social media.

In addition, the company will quadruple its sales force internationally and move its US office from Boston to New York.

Realeyes CEO Mihkel Jäätma commented: “Scientists have shown over 90% of human behavior and decision-making is driven by the subconscious; yet over 90% of current research and feedback is based on conscious self-reporting. This massive imbalance is dissipating as it’s now easier to record emotion via webcams than having people fill in surveys.”