NEWS9 June 2009

Real Opinions brings Effective Measure to UK

Middle East and Africa Privacy Technology UK

UK— Dubai-based research agency Real Opinions is opening an office in London to bring the Effective Measure web audience research tool to the UK.

Real Opinions’ founder and CEO Dan Healy will head up the new UK office, with Brendon Ogilvy managing the office in Dubai.

Healy told Research the firm will be working with multinationals operating in the Middle East, as well as expanding its client base to other firms in the UK and across Europe.

The firm is a licensee of Effective Measure’s web audience measurement tool, and is introducing the product to the UK following a successful launch in the Middle East.

Healy set up Real Opinions in Dubai early last year. He also set up YouGov’s Middle East office, and previously worked for NOP World (now part of GfK) and Nielsen//NetRatings (now part of Nielsen Online).