NEWS6 June 2011

Rajar taking radio measurement online


UK— Radio ratings body Rajar is introducing online audience measurement tools, and plans to conduct 50% of its data collection online.

The new technology comprises an online diary and online surveys, and will be introduced in July this year. Rajar said that by the end of the third quarter, one sixth of its panel will have moved online, and it plans to increase that to half by the end of 2012.

Rajar CEO Jerry Hill (pictured) said: “As the radio industry evolves, Rajar is keeping step by developing new and innovative services for our clients and consumers. The use of digital technology has become so prevalent across all demographics that we are now able to make these changes. Adding to our toolbox to provide enhanced information is not only progressive for the industry, but also beneficial in offering something easy and compelling for the consumers who provide our data.” 

The new online diary was built by YouGov, and as a result of its introduction the radio body has extended its deals with research contractors Ipsos Mori and RSMB to 2014.