NEWS3 February 2022

Radio audience rises to all-time high

Media News Trends UK

UK – Radio audiences in the UK hit their highest-ever level in the third quarter of 2021, according to figures released by radio audience measurement body Rajar.


Rajar, which releases the figures on behalf of commercial radio industry body Radiocentre, estimated that 49.5 million people are now listening to UK radio, equating to 80% of the UK’s adult population.

Commercial radio increased its share of listening time to 48%, up from 47.1% and, at 36.77 million people, just shy of its all-time biggest audience of 36.8 million.

BBC radio share was at 49.9%, which was a dip from 50.9% previously.

Total digital listening represented 64.4% of all radio listening in the third quarter of 2021, mainly accounted for by DAB at 42.5% but also online (including smart speakers) at 16.9%. 

The remaining 5.1% of the audience listened to radio through their television set, Rajar said.

Ian Moss, chief executive of Radiocentre, said: “Radio listening as a whole remains incredibly strong.

“Despite all the competition for people’s time and attention, audiences still keep choosing radio, which is a tribute to the choice and quality available across all platforms.”