Quantilope launches automated segmentation tool

Quantilope will use the new release to provide clients with an automated approach to segmenting their audience for marketing, product development and innovation.

Like other methods offered through Quantilope’s platform, segmentation can be added to a survey with a drag + drop approach. The method uses a MaxDiff to capture consumer responses to need statements, which are then analysed through a series of automated data-processing steps and machine-learning algorithms on the backend.

Peter Aschmoneit, chief executive and co-founder of Quantilope, said: “Our method is a milestone for marketers: Quantilope’s new automated segmentation provides brands with a differentiated understanding of consumers. Future product ideas, communications, promotions, or any other marketing activities, can be easily developed and tested with any specific target group.”