NEWS8 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
HONG KONG— Online financial services portal Quamnet has contracted Experian Hitwise to provide competitive intelligence to feed into the development of ad strategies.
Quamnet will use the service to see how visitors to its site interact with other websites and measure the performance of competitors, as well as reporting on marketing programmes.
Kenny Chan, Quamnet’s executive director, said: “Advertisers and marketers have long been relying on click-through rate to measure marketing effectiveness. Experian Hitwise offers us and our advertisers more comprehensive insights to evaluate online advertising results, enabling us to plan competitive advertising strategies effectively.”
Daniel Cheung, Experian Marketing Services’ director for Hong Kong and Taiwan, said: “Online is a dynamic and continually evolving space and in today’s economic climate it is critical that businesses are able to identify competitive insights as they happen.”
Experian Hitwise, which is part of Experian Marketing Services, operates in the US, UK, Australia, New Zealand, Hong Kong, Singapore and Canada.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
Related Articles
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments