NEWS2 December 2009
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Insight & Strategy
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US— Video research technology firm QualVu has unveiled a new tool that gives clients access to online panels equipped with webcams.
The new QuickVu tool is part of the firm’s flagship QualVu panel product, and allows clients to pick respondents from a panel and receive video feedback within three days.
Once a client has created their questions, they are shown to respondents who then record their answers via webcam.
QualVu CEO John Williamson said: “Oftentimes, executives come out of meetings wishing they could quickly ‘bounce an idea’ off their target consumers. QuickVu is the perfect tool for businesses and researchers to do just that – extremely fast and cost-effectively.”
He added that the tool was “like having your target consumers at the table at any meeting”.
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