Tregenza started his career with Lear Corporation, which makes car interiors, where he worked in the marketing department studying consumer behaviour and developing new product concepts.

From there he moved to trend research agency Iconoculture where he served in roles including brand strategy advisor.

Carl Rossow, iModerate’s CEO said: “We are thrilled to welcome Rob to the iModerate team. He is extremely dedicated to his clients and possesses tremendous leadership ability. There is no doubt that he will play a vital role in helping iModerate take the next step in our growth.”