Q-insights launches auto research arm

The division will offer research tools including car clinics, usability tests, focus groups, online research and ethnographic in-home research.

Launching the portfolio follows the company’s work with automotive clients for the past decade.

Linda Giniewicz, senior vice-president of Q-insights, said: "'Driven by Q-insights’ grew simply by listening to our clients’ evolving needs. Our team’s proactive approach to difficult data collection and wide range of coordination skills has enabled us to successfully execute some truly unique research."

Los Angeles-headquartered Q-insights is part of the ISA (Interviewing Service of America) group of companies.