Q-insights launches auto research arm
The division will offer research tools including car clinics, usability tests, focus groups, online research and ethnographic in-home research.
Launching the portfolio follows the company’s work with automotive clients for the past decade.
Linda Giniewicz, senior vice-president of Q-insights, said: "'Driven by Q-insights’ grew simply by listening to our clients’ evolving needs. Our team’s proactive approach to difficult data collection and wide range of coordination skills has enabled us to successfully execute some truly unique research."
Los Angeles-headquartered Q-insights is part of the ISA (Interviewing Service of America) group of companies.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments