The deal will see PwC gain access to New Frontier Data’s data on legal cannabis and inform its consulting services for clients.

Founded in 2014, New Frontier Data provides data, business intelligence and risk management services on the legal cannabis industry for investors, operators, researchers and policymakers.

Giadha Aguirre de Carcer, founder and chief executive, New Frontier Data, said: “PwC’s extensive experience in advisory services, as well as its trusted and rooted relationships with multinational blue-chip companies in Canada and around the world, presents a unique opportunity for New Frontier Data to not only continue to elevate the discussion around the emerging cannabis market, but to also materially improve the activation of its data and insights as it is leveraged by such a globally respected and recognised organisation.”

Rami El-Cheikh and Darren Henderson, partners at PwC Canada, said: “As the legal cannabis market opens up domestically and globally, many of our clients in the cannabis and adjacent industries such as consumer packaged goods, alcohol, tobacco and pharma are evaluating the risks and opportunities cannabis presents to their businesses. We are excited to boost our access to the best cannabis data available to continue to provide informed consulting services and strategically sound advice to our clients.”