NEWS11 March 2016

Pulsar launches quarterly automotive social insights study

Automotive News UK

UK — Audience intelligence platform Pulsar has launched Dashboard, a quarterly social insights study for the automotive industry. 

Cars crop

Insights from the report are gathered from Pulsar’s automotive tracker, which is an ongoing study set up to gather data from online sources – including Twitter, Facebook, YouTube, blogs, forums, reviews and news – on the performance of the top 10 car brands by revenue and their audiences in the five key European countries for the automotive industry. 

Examples of questions addressed include: which car brand gets women talking more than men? What features drive consumer discussion? How has in-car connectivity gained importance so rapidly?

The quarterly Dashboard study and access to the automotive tracker are both available as part of a subscription service.