Pulsar launches quarterly automotive social insights study

Insights from the report are gathered from Pulsar’s automotive tracker, which is an ongoing study set up to gather data from online sources – including Twitter, Facebook, YouTube, blogs, forums, reviews and news – on the performance of the top 10 car brands by revenue and their audiences in the five key European countries for the automotive industry. 

Examples of questions addressed include: which car brand gets women talking more than men? What features drive consumer discussion? How has in-car connectivity gained importance so rapidly?

The quarterly Dashboard study and access to the automotive tracker are both available as part of a subscription service.