Pulsar launches quarterly automotive social insights study
Insights from the report are gathered from Pulsar’s automotive tracker, which is an ongoing study set up to gather data from online sources – including Twitter, Facebook, YouTube, blogs, forums, reviews and news – on the performance of the top 10 car brands by revenue and their audiences in the five key European countries for the automotive industry.
Examples of questions addressed include: which car brand gets women talking more than men? What features drive consumer discussion? How has in-car connectivity gained importance so rapidly?
The quarterly Dashboard study and access to the automotive tracker are both available as part of a subscription service.
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