NEWS23 January 2017

Pulsar and FACE merge following investment

M&A News UK

UK — Audience intelligence platform Pulsar is to merge with qualitative research agency FACE following investment from parent company Cello. 

Job muscroft crop

Launched in 2013, Pulsar has secured significant investment from Cello as part of its global growth strategy, which will also see Pulsar and FACE move forward together under one brand. 

“This injection is going to help us create foundations for global expansion over the next three years." said Job Muscroft, CEO of Pulsar (pictured). "It will allow us to invest in extended product, research, marketing and sales teams, so we’ll be better able to serve both existing and new customers on the ground.

"This is an exciting – and natural – next step to take for us, now that we’re rapidly outgrowing the start-up nest.”