NEWS25 April 2012

Publicis acquires website tester Indigo Consulting

Asia Pacific M&A

FRANCE— Publicis Groupe has acquired India’s Indigo Consulting, which offers website usability research and testing among its range of services.

Indigo, which has been trading since 2000, will operate as a unit within the Leo Burnett Group in India and keep its name. Founder Vikas Tandon (pictured) will stay on as managing director, reporting to Arvind Sharma, chairman of the Indian Subcontinent for Leo Burnett.

Leo Burnett chairman and CEO Tom Bernardin said: “Over the years we have increased our efforts into this important market. Indigo Consulting, with its strong track record as a full service interactive and technology agency, is the perfect fit for our aspirations in India and around the world.”