NEWS24 July 2012

PRS opens Rome office to boost European offerings


ITALY— Shopper research agency Perception Research Services International (PRS) has opened an office in Rome based in Viale Gianluigi Bonell 40. It will focus on providing a local and regional service to a number of the firm’s European clients alongside the company’s London and Geneva offices.

Key members of staff include Roberto Fois, an account manager, and Gianluca Sacchet, who will manage custom qualitative and quantitative studies to improve packaging and shopper marketing.

The Rome office joins PRS offices in London, Geneva, Singapore and Mexico City and reports to the company’s New Jersey headquarters.

“It reflects our commitment to being a truly global research partner and expert advisor,” said Scott Young (pictured), president of PRS International.