NEWS7 July 2022

PRS In Vivo appoints client development VP for UK business

News People UK

UK – Consumer & shopper insights specialist PRS In Vivo has hired Patrick Young as a vice-president of client development, based at its London office.  

Head shot of Patrick Young

Young (pictured) has over 15 years’ international client experience under his belt, delivering qualitative and quantitative projects, as well as insight workshops across Europe, Africa, Australia and Asia.

He has also authored a range of papers and lectures on the importance of creativity, psychology, and storytelling in business. He was visiting lecturer at the University of Kent, as well as a regular speaker at Hertfordshire University, University of New South Wales, and Macquarie University. In addition, he wrote Nobody wants a hammer, a book on how to make the most of insight-led workshops.

Before joining PRS In Vivo, Young spent six years working in Singapore as the deputy managing director of Kadence International. He is described as being “adept at understanding and translating complex topics into clear insights”, having worked with brands such as Fonterra, Arla, Heineken, Unilever and Ferrero.

“I am delighted to welcome Patrick to the PRS In Vivo team”, said Nicole Duckworth, the company’s head of Europe & global head of commercial excellence.

“The continued growth of business in the UK demands someone of Patrick’s calibre to ensure our growth is managed well. His international experience and strong relationships with global clients make him an exceptional new team member, and I look forward to seeing him flourish.”