Programme highlights

KEYNOTE INTERVIEW: Armando Iannucci

The first keynote speaker at research 2010 is the writer, director and producer behind some of the country’s most critically acclaimed TV and radio comedies: On the hour, The Day Today, Alan Partridge, Time Trumpet and most recently The Thick of it. Armando recently made his directorial film debut with in The Loop. In 2006 he was appointed Visiting Professor of Broadcast Media at the University of Oxford and in the same year was a subject of The South Bank show. At research 2010 armando will discuss the creative process, public disengagement with government, institutions and corporates, as well as audience expectations in the changing media landscape and, of course, comedy.

Do you have burning question for Armando? Ask him here.

KEYNOTE ADDRESS: James Woudhuysen

Day two features a keynote from James Woudhuysen, Professor of forecasting and innovation at de montfort University in leicester. He is an adviser to corporations and governments on the future of technology. Originally head of research at the design practice fitch, James then lead it consulting at The Henley Centre for forecasting and managed worldwide market intelligence for Philips. On the conference platform, James will detail The ABCs of forecasting and show how future trends can inform decisions on strategy, research and development, innovation, marketing and design.

QUESTION TIME

BBC HardTalk’s host Stephen Sackur chairs a debate that will touch upon burning issues in the research business. Panel members include Peter Duffy, Marketing Director, Audi; Peter Mouncey, Editor in Chief, IJMR; Rory Sutherland, President, IPA; Charlie Osmond, CEO, FreshMinds; Michelle Harrison, CEO, TNS-BMRB. We will take delegate questions in advance and you’ll also have the chance to put your point across on the day.

Is there topic you’d like to see addressed in this session? Tell us here.

BIG BRAND CO-CREATION

Chair: Dr Nick Coates, Promise
Co-creation is fast becoming an essential feature of the client toolkit. Come and hear first-hand how Nivea, Coca-Cola and Discovery have been using co-creation approaches to innovate, collaborate and explore new avenues for insight generation.

BIG THINKERS

This light-hearted session, hosted by Marc Brenner of Research, will look at the fictional and historical characters who have had the most impact on the shape of research. Invited guests will fight the case for their chosen thinkers and the audience will vote on a winner. By the end of the session you can be sure there will be a new star in the research firmament.

BEHAVIOUR CHANGE

Chair: Fiona Wood, COI
There is an increasing interest in embedding behaviour change theory more deeply in the development and delivery of communications. This session explores the challenges for research from the perspective of leading figures from across the communications community.

RESEARCH DRAGONS’ DEN

Up-and-coming and established researchers pitch their research company of the future to entrepreneurial research and business minds. The promises to be an entertaining and engaging platform that encourages cutting-edge ideas, discussion and the chance for young researchers to present either alone or in a team.

THE FUTURE OF MARKET RESEARCH

Chair: Rita Clifton, Interbrand
In the new world of blog mining, wiki, open source and clouds, and where online is rapidly becoming the dominant channel, this session will explore the biggest threats and opportunities for the market research industry.

IDEAS RUSH

Nominated for Best Contribution to Conference in 2009, this high-energy ideas and insights showcase returns to the stage for another year. This fast-paced session welcomes a series of speakers to present original ideas and insights, in five minutes, with the aid of just one slide each. The session will challenge and shock in equal measure.

THE COMMUNICATIONS BREAKDOWN

Chair: Tim Phillips, Talk Normal
It doesn’t matter what you’ve learned if you’re not a good sharer. Talk Normal’s Tim Phillips chairs a session on the problems of reporting, presentations that drive clients crazy, and the unconventional ways two agencies have found to tell their stories more convincingly.

WHAT MR CAN LEARN FROM…

Chair: Mark Earls, Herd Consulting
Darwin’s evolutionary big idea isn’t just applicable to biology. Any system of dynamic change can be understood using the same approach. Mark Earls meets an archaeologist, an anthropologist and a biologist to explore how evolutionary ideas are being applied to human culture and social phenomena.

NEW TECHNOLOGIES

Chair: Robert Bain, Research
A look at how technology can provide a fuller picture of consumer behaviour, and a discussion of how researchers can apply techniques such as neuroscience, eye-tracking and video observation alongside more traditional methods.

SEMIOTICS, LANGUAGE AND CULTURE

Chair: Rachel Lawes, Principal, Lawes Consulting
Culture explains a lot about consumer behaviour, and methods like semiotics show you how to get to the answers. In this session, we reveal how to handle ‘culture data’, how culture drives social behaviour and how brands can use semiotics to acquire properties that consumers call ‘magical’.