Mypinio uses artificial intelligence to help businesses gain insights from mobile consumers across more than 100 countries, and also optimising participant engagement and survey delivery.

Key features of Mypinio include API-driven programmatic sampling to automate the sampling process and support the targeting of specific demographic groups.

Kobeissi’s former firm, Research on Mobile, was acquired by RIWI, while Wilde’s former company Feedback Cloud is now part of QuestionPro.

Wilde said: “Our mission at Mypinio is to redefine market research by harnessing the power of AI and programmatic sampling.

“We are committed to providing businesses with reliable, diverse and timely data to drive their strategic decisions and fuel their growth.”

Kobeissi added: “Our platform is designed to meet the evolving needs of market researchers, providing them with the tools to collect high-quality data more efficiently and effectively.”