Principles Research hires Tuxford and Wood for director roles

Tuxford will head up client projects and joins from Manchester’s Adelphi Research where she led UK and US teams to deliver international qualitative and quantitative projects. She has also worked at Ci Research, Nunwood and Added Value, working with clients including the NHS, Boots Seven Seas, Sheffield Hallam University and Aviva.

Wood, meanwhile, will be responsible for developing and growing Principles’ qual, quant and strategic consultancy business. She joins from Nunwood where she was European qual director.