NEWS14 April 2015

Primesight links with On Device Research for Primemobile Live

News UK

UK — Outdoor advertising company Primesight has joined forces with On Device Research to launch a real-time reporting platform of outdoor ad campaigns, Primemobile Live.

The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as they develop during the campaign period.

Clients can now access performance data on their campaigns while the campaign is in display. Digital display advertisers can also use this real-time data to change the weight of exposure, or to make creative changes which to improve ROI.

Data can be analysed by audience segment, individual creative treatment and GPS location. The real time reporting builds on data captured from Primemobile, which tracks consumers throughout their day.